1. Search internet for reviews of certain product I need.
  2. Based on reviews and my specific need, determine product I want.
  3. Check if product is on Amazon.
  4. If so, victory. Fin.
  5. If not, go to company’s website.
  6. Struggle through a horribly designed check out process, declining to create an account and sign up for their newsletter.
  7. Two weeks later, use PaperKarma to unsubscribe from their snail mail magazine.
  8. Hate myself for ordering something not from Amazon.